Indonesia is a country with the biggest Muslim population in the world. However, with a total of 231 million of Muslims in this country, only 20,01% claim to understand sharia economics and finance (Bank Indonesia, 2021).
The low literacy rate, especially when it comes to understanding the consequences of high interest rates, led to many problems such as vulnerability of people to illegal loans, overconsumption, overspending, and many more.
Therefore, increasing literacy rates is important to increase understanding of sharia products and increase the accessibility of those products to people and its applications within their everyday lives.
In addition, Indonesia has a low innovation rate with a score of 26.49 compared to the global average of 30.94 (Global Innovation Index, 2020), indicating that there is also a low level of innovation and research in the sharia industry in the country.
ASAD Institute was established to provide a solution for the concerns and challenges outlined above. Our purpose is to increase literacy and innovation in the field of sharia economics and finance.